Just having come back from day 1 of an expo, I was once again struck by the quite large number of people asking me for a product we don't make, specifically something to "cure" dark patches of skin on the face (melasma). Women seem to be more prone to this.
I did some research and thus I have to tell these people, that if they really want to get rid of dark spots and patches it will involve something rather more than a cosmetic, typically a treatment at a dermatologist. Invariably, they don't want to hear this. In fact I suspect they are already aware of it.
Since I should be taking delivery of some interesting possible actives for the condition in the next week, I might just try to develop a topical cream for it. (If I were in the USA this would be a nonstarter I imagine.)
Cosmetic Brand Creation. Concept to name to IMPI search to logo and brand registration. In-house graphic design inc. Pantone specs. Cosmetic label and box design & graphics.