What's your experience with claims testing?
I'd like to gather opinions on submitting formulations to an independent lab for claims testing. If I proceed with this the results would be used for marketing purposes and for adding credibility to the finished product.
What is the average cost?
Do you see it as a valuable investment?
Is it a worthy investment as a marketing tool?
How do you tell a good lab from a mediocre one?
Thank you, all responses are appreciated.