Advice for new buisiness?

I have been formulating and making eyeshadows for quite a while now and I am planning to start my own business. I was just wondering if anyone had any advice about starting my own makeup line, or things that I should know.

Comments

  • BelassiBelassi Member, PCF student
    You're entering a market with enormous competition. Don't underestimate the marketing spend required to be even visible. I take it you have already acquired the brand name and dot.com domain?
    Cosmetic Brand Creation. Concept to name to IMPI search to logo and brand registration. In-house graphic design inc. Pantone specs. Cosmetic label and box design & graphics.
  • BobzchemistBobzchemist Member, PCF student
    Perry has a course for this.
    Robert Zonis, Sr. Formulation Chemist, Beaumont Products "All opinions and comments expressed are my own, have no relation to Beaumont Products, are fully copyrighted, and may not be used without written permission."
  • PerryPerry Administrator, Professional Chemist
    @Bobzchemist - Well, I had one. I'm launching it again in January.

    But you can get a free report here. http://startacosmeticline.com

  • @Belassi makes a good point, and having started a business and now running since 2006 I would also suggest that you have a good look at your branding and brand message. If you are going to be noticed, it is important to differentiate your brand in this very crowded  marketplace.
    Dr. Mike Thair
    Cofounder & Chief Formulator
    Indochine Natural
  • BelassiBelassi Member, PCF student
    ^^^ Absolutely. We are hearing a lot of customers asking about natural ingredients.
    Cosmetic Brand Creation. Concept to name to IMPI search to logo and brand registration. In-house graphic design inc. Pantone specs. Cosmetic label and box design & graphics.
  • HI Sir, I am from india and want to open a small business of Health and Hygen i.e for Liquid handwash and hand sanitizer as the demand is increasing day by day of such type of products. Regards Siddharth
  • BelassiBelassi Member, PCF student
    @binny: Those products are dominated by big companies who enjoy advantages of bulk purchasing. Are you sure you can compete? Will you be able to sell a pump bottle of hand wash complete with label, for less than a dollar? Because that's what it will take.
    Cosmetic Brand Creation. Concept to name to IMPI search to logo and brand registration. In-house graphic design inc. Pantone specs. Cosmetic label and box design & graphics.
  • Yes sir, as those big companies are not completey able to full fill the indian market they are only covering only 40% of the indian market . so please help me out with the best formula for making the handsanitizer and hand wash.Though it is a challenging task but i will make it.
  • johnbjohnb Member, Professional Chemist
    The easiest thing in the first instance would be to obtain a bottle of each of the brands you are trying to emulate or check on the Internet and read the list of ingredients.
  • i am practising the same as i have noted down the ingrediant of different brands as most of them have the same ingrediant for the basic handwash and sanitizer as there is only a little bit of  change in the ingrediant varying brands to brands .so please help me out.

    Regards
    Siddharth
  • johnbjohnb Member, Professional Chemist
    You have the information, what do you expect from here?
    We cannot (figuratively) hold your hand to produce these things, you have to put in some effort yourself. Having said that, the lack of expertise on your part is quite worrying considering you hope to capture the majority of the market in your country.
  • BobzchemistBobzchemist Member, PCF student
    This is one of those situations where it is critically important for you, Siddarth, to hire a consultant who is familiar with the raw material availability (and cost) situation in your country particularly. It won't do you any good if we give you formulas that have ingredients that are sold only in America, or that are extremely expensive in India. We do not have access to that information.
    Robert Zonis, Sr. Formulation Chemist, Beaumont Products "All opinions and comments expressed are my own, have no relation to Beaumont Products, are fully copyrighted, and may not be used without written permission."
  • Hi Sir,
    Thanks for your support @johnb and @bobzchemist as i a have one of my friend who will help me out in this as he know very well from where to by the raw material. so thank you very much i will get back to you if i need help thank you guys for your support.

    Regards
    Siddharth
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