advice needed please

hi everyone
  i was thinking trying a soap bar and make it as a line then i have discussed with a fried who already have a glycerin soap in the market and told me that my idea wont be succeeded as the bar would be expensive and suggested me to make a body wash and he would sell it to the customers.
the problem is, all the ingredients i already get was natural oils as i wanted to make a natural product and i made a liquid soap at home  but it was useless due to expanses and it wont be into the market,
so how to get a synthetic formulation for a body wash ???
and is it applicable to add some oils but still within the low cost as i want to be different in the market  ?????
or what do you think guys i have no experience in this and don't know what to do


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